Who is ServiceLeads? The Meta-only agency with a 30-day guarantee

A single-channel agency by design

Most trades agencies sell a menu: website, SEO, Google Ads, social. ServiceLeads does not. According to its website, the agency runs Meta ads and the pieces that make Meta ads work, which it lists as offer and lead-form qualification design, funnel planning, weekly creative testing, and tracking with lead-quality feedback.

It also offers white-label fulfilment for other agencies, which tells you something about where it sits in the market. Some of the Meta campaigns sold to tradespeople by generalist agencies may be run by specialists like this one behind the scenes.

The agency describes itself as founder-led, though the founder is not named on the pages we checked. It is based in Cornwall and works UK-wide.

The guarantee, read carefully

The headline promise is a 30-day guarantee: a set number of qualified homeowner enquiries, or the management fee is waived. Two details matter. First, 'set number' means the figure is agreed per client, not published, so ask for it in writing before you sign. Second, the guarantee covers the management fee, not the ad spend, which is paid directly to Meta from the client's own account.

That second point is also a plus. The client owns the ad account, so the campaign history, pixel data and audiences stay with the business if the relationship ends. Not every agency works that way, and our guide to what agencies mean when they say qualified lead explains why the definition behind a guarantee is the part to scrutinise.

What it costs

ServiceLeads publishes its fee: £750 per month flat for management, with ad spend on top and paid straight to Meta. That puts it among the minority of UK trades agencies willing to name a price on the page, a group we rank in our list of trades agencies that publish their prices.

Because the fee is flat, the real cost of a lead depends almost entirely on the ad budget and the trade. A kitchen fitter spending £1,500 a month on ads would be paying £2,250 all in; whether that is cheap depends on how many kitchens it books, which only the client's own figures can tell you.

Item	Published detail
Management fee	£750 per month, flat
Ad spend	Paid by client direct to Meta, on top of the fee
Guarantee	Agreed number of qualified enquiries in 30 days or no management fee
Ad account ownership	Client owns the account
Channels	Meta (Facebook and Instagram) only

Which trades it targets

Kitchen fitters are the headline trade on the site, followed by roof repair, windows, and what the agency calls high-ticket local services. The common thread is job value: Meta lead generation tends to work when a single booked job covers a month of fees and ad spend with room to spare.

That makes it a poor fit for low-ticket, urgent trades such as emergency plumbing or locksmithing, where people search Google in the moment rather than respond to a feed ad. If you fit kitchens or replace roofs, our ranking of marketing agencies for kitchen fitters and our roofers' agency ranking put ServiceLeads alongside the alternatives.

Evidence on the site

The agency publishes anonymised Meta lead-generation results with cost-per-lead figures. Anonymised is the key word: without a named client, the numbers cannot be checked, and cost per lead says nothing about cost per booked job.

Ask instead for a reference you can phone, and for the ratio of leads to quotes to jobs on a comparable account. A specialist that tracks lead quality weekly, as this one says it does, should have those numbers to hand.

The short version

ServiceLeads suits a kitchen, window or roofing business that already has a website and reviews in place and wants a specialist to run Meta ads with a clear monthly cost and a defined floor on results. It is not a full-service option, there is no website or SEO work, and the founder's name is not published. Everything else about the offer is unusually explicit for the sector.

Frequently asked questions