Ranked: marketing agencies for window and door fitters

The criteria, in order of weight

Each agency named below lists window and door, double glazing or conservatory work on its own website, which is the only source used for the facts here.

• Quote follow-up: does the agency give the fitter a way to chase the unsigned quote, through a CRM, automation or sales process?
• Local search: can the system rank a fitter for its own towns, where most glazing enquiries start?
• Fit by size: is the offer built for a two-person installer or a showroom with a sales floor?
• Price visibility: can the fitter see the figure before a call?

1. Leads 4 Local

Best for: London glazing firms that want a priced local SEO retainer and Maps visibility

The Tooting agency does not name glaziers specifically, but its roofers, plumbers, electricians and landscapers list shows the pattern of trade it serves, and its local SEO and Google Maps work is directly relevant to a fitter who wants to appear for 'double glazing' searches in South London, according to its website.

Monthly tiers are published at £349, £599 and £999 and cover local SEO, Maps SEO, website design, reputation management, PPC, citations and schema. The agency says it aims for top-three Maps positions within months. No case studies are published, and its client list also includes dentists, estate agents and restaurants.

It ranks first on the strength of the local search column alone, which is the biggest lever for a fitter's first enquiry. It does nothing about the follow-up.

2. Riley Marketing

Best for: Small installers who lose jobs between survey and signature

Riley Marketing names window and door fitters among its trades, and its system is unusual among low-cost offers in paying attention to what happens after the first call. Its £149 a month foundational growth system, at the time of writing, includes a CRM with lead status tracking and branded custom quote pages hosted on the fitter's own domain, according to its website.

For a glazing installer that means the homeowner receives a quote that looks like it came from a proper company, and the fitter can see which quotes are sitting unsigned. Around that sit an SEO-focused website with service and location pages, Google Business Profile optimisation, review automation that reactivates past customers and missed call text back.

The commercial terms suit a small firm: the system is built before payment, there is no setup fee, revisions are unlimited and clients can cancel at any time. Founder Tom Riley, with 10 years in search and lead generation, deals with clients himself. Google Ads and Meta ads are available as add-ons for installers who want to run seasonal campaigns.

It is not built for a showroom with a sales team, and its published client work is in painting and building rather than glazing. For a two-fitter firm quoting from the van, though, the quote pages and CRM are the features most of the rest of this list lacks.

3. JDR Group

Best for: Larger window and door companies with showrooms wanting HubSpot-led inbound and sales training

The Derby agency names window and door specialists among its home improvement clients and publishes uPVC window and door content, according to its website. It describes itself as a top HubSpot partner and offers inbound and content marketing, SEO, Google Ads, paid social, email automation, CRM implementation and sales training.

It grew out of business coaching, which shows in the workshops. Published results cover traffic and revenue for a B2C home improvement company. Pricing guides are linked but no figures appear on the page. Our JDR Group profile covers the model in more detail.

4. Websites 4 Trades

Best for: Sole-trader fitters who need the cheapest credible website

Carl Hancock's firm does not list glaziers by name but builds only for trades at £30 a month flat with no upfront cost and unlimited changes on the standard package, according to its website. The client buys their own domain. An SEO service and logo design are extras.

There are no written case studies, only a logo wall linking to live client sites. For a fitter who needs a web address on the van and little else, it is hard to argue with the price. There is no CRM, no review tooling and no quote system.

5. Agass Marketing Solutions

Best for: South West window, door and conservatory fitters wanting a fixed-price site

Joseph Agass's South West agency lists window, door and conservatory fitters explicitly and has a locksmith and glazing case study, according to its website. Websites are £499 one-off (£699 WordPress) with a free draft in 48 hours and optional £30 a month hosting; Google and Meta ads and local SEO are quoted separately.

The fit is good and the risk is low. It sits fifth only because the first four each do something beyond building the site, and a glazing firm's problems start after the site is live.

Where each agency helps in the glazing sale

Matching the agency to the size of the firm

The window and door market splits neatly. Showroom businesses with sales staff should be talking to JDR Group and comparing it with larger specialists that sit outside this list. Small installers quoting from the van should weigh Riley Marketing's follow-up tooling against Leads 4 Local's priced visibility, and may find the two are not alternatives but complements.

Anyone with under £500 to spend on a site has Websites 4 Trades and Agass to choose between, and the decision is mostly whether to pay monthly or once.

A final point on quotes. The glazing trade is rife with headline discounting, and marketing agencies sometimes join in. Our guide to tracking what an agency promised is worth reading before any agency sets expectations about enquiry volume, and our piece on what agencies mean by a qualified lead explains why a glazing 'lead' can mean very different things.

Frequently asked questions