Who is JDR Group? Derby's inbound agency for home improvement firms
JDR Group is a Derby-based agency that describes itself as the UK's leading inbound agency for home improvement businesses. It grew out of business coaching, is a HubSpot partner, and sells a much broader service than the typical trades lead-gen shop. It is aimed at companies with showrooms and sales teams, not a van and a ladder.
From coaching to marketing
According to its website, JDR Group began as a business coaching company and moved into marketing from there. That origin shows in the service list, which includes sales training and workshops alongside the digital work. The agency says it has helped thousands of businesses, a figure we cannot verify and report as its own claim.
It is based in Derby and does not name a founder on the home improvement pages we reviewed. No founding date is given there either.
A full-service menu built around HubSpot
The agency lists inbound and content marketing, SEO, Google Ads and PPC, paid social, email marketing and automation, HubSpot CRM implementation, website design, conversion rate optimisation, and sales training. That is a different animal from a fixed-fee website-and-reviews package.
HubSpot is the spine. JDR calls itself a top HubSpot partner, and the inbound model it sells depends on a CRM to capture, score and nurture enquiries over weeks or months. For a kitchen company with a six-week sales cycle and a showroom team, that is sensible. For a plumber who needs the phone to ring today, it is an expensive detour.
The clients it describes
The trades named are kitchen and bathroom designers, window and door specialists, garden room providers, landscapers, hot tub and spa companies, renewable energy installers and builders. Every one of those is a considered purchase with a quote, a visit and a decision taken over time.
The agency publishes a case study with traffic and revenue results for a B2C home improvement company, plus content aimed at garden room and uPVC window and door businesses. Revenue figures are more useful than ranking screenshots, though they are the agency's own account. Our guide on reading an agency case study without being fooled covers what to ask about attribution.
No prices on the page
JDR offers a free consultation and links to pricing guides and starter packages, but no figures appear on the home improvement page itself. For an agency selling HubSpot implementation and content programmes, the monthly fee is likely to be in a different bracket from the £149-a-month end of the market, so the absence of a number is not surprising. It is still a gap, and one we have argued agencies should close.
Where it sits against the field
Most agencies covered on this site serve sole traders and small firms. JDR is one of a handful pitched at established home improvement companies, which puts it in the same bracket as the agencies in our window and door fitters' marketing agency ranking that serve installers with showrooms. It also appears in our kitchen fitters' agency ranking, where the contrast with Meta-only specialists is stark.
The question of whether a bigger, broader agency serves a trades business better is one we take up in does agency size matter for a trades business. JDR is a good test case for the argument on either side.
Questions for the free consultation
- What is the minimum monthly commitment, and what is the typical contract length?
- Is HubSpot licensing included in the fee or billed separately by HubSpot?
- Who owns the HubSpot portal, the website and the content if we leave?
- Which named home improvement clients can we speak to?
- How is revenue in the case study attributed to marketing rather than to the sales team?
Verdict in brief
JDR Group is a credible option for a home improvement company with a showroom, a sales team and a product worth thousands of pounds a time, that wants one agency to run marketing, CRM and sales process together. It is the wrong shape for a one-van trade. The lack of published pricing is the main thing standing between a reader and a quick decision.
Frequently asked questions
Where is JDR Group based?
Derby. It works with home improvement companies across the UK.
What does JDR Group charge?
No figures are published on its home improvement page. It offers a free consultation and links to pricing guides and starter packages.
Is JDR Group suitable for a sole trader?
Its services, including HubSpot CRM implementation and sales training, are built for larger home improvement companies with sales teams rather than for individual tradespeople.